An Internet portal is a convenient space for obtaining information by a user on a topic of interest to him. As a rule, such a web resource is designed for a large flow of users and has a complex structure. In the article below we will talk about its advantages and who should create a portal site. And also how it can be done. 

What is an Internet portal? 

An Internet portal is a highly loaded site, the main task of which is to provide a wide range of information. It can be news, expert materials on a certain topic, or information about the company. It can also host built-in user services. 

Who should create an Internet portal? 

An Internet portal is usually created for three purposes: 

1. Internet portal for business . A company that wants to reach a larger number of users creates its own portal. At the same time, she shares information there on a specific topic, attracting loyal users. An example of such a web service is Tinkoff Journal from Tinkoff Bank. It is worth determining that creating your own Internet portal is suitable for a larger company that needs scaling. And for small companies, it may be quite optimal to create your own website . 
2. Internet portal for monetization . The scale of the Internet portal implies opportunities for making money on it. In this case, it may not be created by a company, but by an individual who can sell various types of advertising or monetize the publication. Such a portal can have both a broad theme and a certain specialization in a narrow niche. 
3. Internet portal for information . Some portals are created purely for posting information and do not imply monetization or business goals. Usually they are state-owned. For example, such a service may be the site of the mayor’s office or a government agency. Also, corporate portals of the company intended for internal use can be referred to such ones. Only employees of the company have access to them, receiving from there the necessary information about work processes. This also includes news portals that publish news.

What tasks does the Internet portal solve for business?

Let’s talk in more detail about the development of an Internet portal specifically for companies. We list the tasks that such a resource can help solve: 

1. Increasing company brand awareness . Daily visits to the portal by many users can help make the name of the company more recognizable. 
2. Increasing the flow of customers . Increased user loyalty to the brand through the posted information or services on the platform can increase the number of company customers and have a positive impact on profits. 
3. Improving the company’s reputation . With proper and correct placement of information, user confidence in the company will increase, which can lead to an increase in brand reputation. 

Features of creating an Internet portal

Portal development is not an easy process. And it has the following features: 

1. Need for high performance . Every day, the portal can be visited by several thousand to millions of users. In order to cope with such a load, during development it is worth choosing those tools that will ensure uninterrupted access to information even with a high level of traffic. 
2. The need to develop user-friendly navigation. As a rule, the portal contains a large amount of information. And the number of pages can be measured in thousands. In order for the user to navigate comfortably between them, it is worth developing a convenient user interface that will provide a quick transition to the necessary resources. 
3. The need to develop a comfortable administration panel . Information on the portal may be updated frequently. For example, on a news site, new information may be added several times a day or more often. In order to quickly place information, it is necessary to create a convenient admin panel on the web portal, which will allow you to quickly publish articles, notes or news releases.  

How to create your portal? 

You can create an Internet portal either with the help of a ready-made team of specialists in specialized development studios, or you can assemble a team of developers yourself. 

In the first case, you will interact with an already formed team of IT specialists with well-established interaction and processes. In the second case, you will have to assemble a team of designers, developers and testers in order to create a portal yourself, as well as establish the entire work process. These are additional time costs that may be undesirable if the portal needs to be developed in the shortest possible time. 

Also, in the absence of experience in development, it will be difficult to correctly assess the qualifications of hired specialists. Therefore, there is a risk of getting a worse result, and it will be difficult to make a portal site. 

In turn, in the development studio, throughout the entire process, you are accompanied by a project manager who helps and explains the necessary information. In addition, demonstration meetings are held at which the team reports on the results of the work done. 

How much does it cost to create an Internet portal? 

The cost and terms of developing an Internet portal are purely individual. They depend on many factors. For example: on the scale and volume of work, the wishes of the client, etc. In addition, the cost of work is calculated from the developer’s hourly rate, which affects the price of the Internet portal. On average, for development studios, the cost starts from 1 million rubles.

findings

1. An Internet portal is a highly loaded service that is designed to provide information to users. It can also contain various services. 
2. An Internet portal is usually created for 3 purposes: for business, for monetization, for providing information. 
3. Creating an Internet portal site has such features as the need to ensure high performance, the need to develop convenient navigation, the need to develop a comfortable administration panel.